On this episode of Gen X Amplified, I chat with Walter T. Geer III, digital advertising executive, multi-patent holder, biometric lab creator, and currently the Chief Experience Design Officer at VMLY&R.
Note: This episode was recorded during his previous tenure at TBWA\WORLDHEALTH.
Walter joins us on Gen X Amplified to discuss his viral LinkedIn post, diversity and inclusion, and why we should all focus on eliminating ageism in the workplace.
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YouTubeWalter T. Geer III serves as the Chief Experience Design at VMLY&R, where he is responsible for creating innovative design solutions within the health practice.
A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace.
Throughout his twenty-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Walter’s passion also sits at the intersection of story-telling, design, technology, data, and research.
During this episode, Walter and I have a great conversation around age diversity and inclusion, and why there should be more opportunities to highlight the achievements and viability of individuals 40+. And we also get a chance to hear Walter discuss some very compelling stories of people over 40 who reached out directly to him following his post.
Walter’s Personal Theme Song
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