Luvvie Ajayi Jones on Becoming a Fear-Fighter and Building a Powerful Brand

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About the Episode

On this episode of The Powerful Brand Podcast, I have an awesomely and fantastic conversation with someone who has definitely built a very powerful brand… the one and only Luvvie Ajayi Jones.

Luvvie and I spend time talking about her personal and professional story, and also her latest New York Times Bestselling book: Professional Troublemaker: The Fear-Fighter Manual.

As Luvvie defines it: A professional troublemaker is someone who critiques the world, the shoddy systems, and the people who refuse to do better – all for the greater good. And the overall goal is to embrace courage in order to create the most impact on the world.

During our conversation, Luvvie unpacks many gems from the book and her insights on what it means to truly have a strong and powerful brand.

Luvvie has been a prominent voice, speaker, podcaster, and activist for many years. Her blog (awesomelyluvvie.com), her first book I’m Judging You: The Do-Better Manual (also a New York Times Bestseller), and her popular TED talk on “Getting Comfortable by Being Uncomfortable“, truly catapulted her to prominence.

And she hasn’t stopped changing the world since.

Luvvie’s Personal Theme Songs

• “Electric Lady” by Janelle Monáe
• “Conqueror” by Estelle

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