During this latest solo episode of Gen X Amplified, I am introducing a new “theme” that I’m starting called “What I’ve Learned…”. And for this episode I will breakdown the 5 key lessons that I learned from my time working at one of the most iconic brands ever… HBO.
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YouTubeFor this latest episode, I am discussing my key takeaways on what I learned from working at one of the most revered, iconic, and personal favorite entertainment and media brands of all time – HBO.
Also at the end of this episode, I give some “shoutouts” to many of my former colleagues who were instrumental during my journey at HBO.
I was employed at HBO from 2003-2008. And it was during that time (what many consider to be the “golden age’ of HBO), I witnessed many of the inner workings of why HBO is such a successful brand.
There are so many virtues I believe that are responsible for the greatness of the HBO brand, yet I wanted to focus on five (5) specific areas that are applicable to many elements of brand development in today’s competitive marketplace.
So below are the 5 key lessons that I learned from working at HBO:
- Stay true to your brand DNA – because brands matter
- Take big swings, be first, and/or disrupt the market
- Provide an exceptional and inviting employee experience (EX)
- Celebrate and deliver value to underserved markets
- Focus on your personal brand management and peer advocacy
As Gen Xers, our unique and extensive experience gives us plenty of valuable nuggets and lessons to help guide us. Therefore we should be intentional about taking inventory of our experiences and our journey – both personally and professionally.
When we do this, we can cull out valuable lessons and insights that help fuel our ongoing personal growth.
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