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On this latest episode of Gen X Amplified, Adrion is joined by entrepreneur, author, podcaster, and champion for women— the wonderful Carrie Kerpen.
Carrie is also the author of Work It: Secrets for Success from the Boldest Women in Business, and during this conversation she provides many insights from this manifesto for women in business.
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Carrie Kerpen is also the co-founder and Managing Director of Likeable Media, a 10Pearls company.
Kerpen transformed her company from a husband-and-wife start-up into an award-winning digital content studio. Frustrated with the traditional agency model, she invented a category that generates and distributes fast, custom content for large brands.
Carrie’s leadership guided the Likeable team to new heights—landing global clients such as Century 21, StubHub, and Airbnb; achieving Crain’s “Best Place To Work in NYC” for four straight years; and being named a Top 50 Ad Agency & Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN.
As a keynote speaker and columnist, Carrie’s focus is the impact of the digital revolution on women’s professional careers, personal lives, and overall senses of self.
In 2014, Carrie launched “All The Social Ladies” a podcast for women to share career advice and insight into how social media impacts their personal and professional lives.
Key Takeaways:
- How Carrie’s internship with Radio Disney catapulted her career in Marketing and Media
- The great idea to have their wedding sponsored at a baseball game
- How Carrie and her husband Dave started their agency Likeable Media
- The moment when Carrie decided to “work it” and launch her podcast
- What are some of the key secrets to success, especially for Gen X women
- Why Gen X professionals must do a better job at telling their story in the workplace
- And so much more!
Resources mentioned in this episode:
- Work It: Secrets for Success from the Boldest Women in Business (book)
- “Work It Weekly” – Carrie’s newsletter
- Carrie’s personal website
- All the Social Ladies – Carrie’s podcast
- Likeable Media
- “The Working Mom’s Guide To Raising Kids In A Digital Age”
- Gen X Amplified
Carrie’s Personal Theme Song
Thank you for listening!
Thank you so very much for listening to this episode of Gen X Amplified, and hanging out with us. There are so many other shows out there, so the fact that you took time out to listen, get inspired, and become empowered is pretty awesome!