On this episode of Gen X Amplified, I have the pleasure of speaking with Melissa (McGhie) Proctor, Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena.
A former colleague of mine at Turner Broadcasting (now WarnerMedia), Melissa joins me on the podcast to discuss her fascinating Gen X professional story – which includes beginning her internship career in the NBA as a ball-girl for the Miami Heat, leading all the way to her current role of shepherding the brand story of the Atlanta Hawks.
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YouTubeMelissa Proctor serves as the Executive Vice President and Chief Marketing Officer of both the Atlanta Hawks and the State Farm Arena (the home facility of the Atlanta Hawks) .
In this role, Melissa oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.
Beginning her career with the Turner Broadcasting System, Inc., Melissa served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office.
Part of the NBA since high school, Melissa was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division.
Melissa’s Personal Theme Songs
- “Wining Queen”, by Denise Belfon
- “Vibes Cyah Done“, by Machel Montano
- City Girls Official YouTube Channel
- “Do I Do”, by Stevie Wonder
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