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On this special episode of The Powerful Brand Podcast, I am featuring a conversation from a fireside chat I hosted with Melissa M. Proctor, who is the Chief Marketing Officer for the Atlanta Hawks Basketball Club and State Farm Arena, and the author of the book From Ball Girl to CMO.
At the Atlanta Hawks, Melissa oversees the day-to-day operations of marketing teams, including marketing integration and direct response, digital content and advertising and promotions.
Additionally, Melissa plays an instrumental role within the organization spearheading internal corporate employee initiatives and executive communication.
Melissa began her career with the Turner Broadcasting System, Inc., serving in senior brand development and strategy leadership positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group.
Melissa also helped to create the first Corporate Social Responsibility Division in Turner’s UK office.
Melissa has also been a part of the NBA since high school, being the first ball girl (team attendant) for the Miami Heat organization and in later years returning to work for the Heat in basketball operations and the Atlanta Hawks as a ball girl.
As a girl, Melissa dreamed of becoming the first female coach in the NBA.
This episode, and her book, From Ball Girl to CMO, unpacks her journey from being named the first ball girl for the Miami Heat and now the Chief Marketing Officer of the Atlanta Hawks.
Melissa’s Personal Theme Song
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