Coca-cola Ad with Polar Bears Pic

The Sound of Coca-Cola Through the Ears of a 3-Year Old

Kameron, Polar Bears, and Five Little Notes As some of you know, my writings are inspired from a variety of things – personal thoughts, a great conversation, music that I’ve ...

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My Son, iPhone, and the “One-Finger Swipe”

Some time ago, I started to notice something about my son Kameron that made me do a double-take. He would grab my iPhone and intuitively move his finger across to ...

Law & Order season 13

Law & Order and the “Chung CHUNG” Sound

I am a HUGE fan of Law & Order, primarily the SVU (Special Victims Unit) series.  I became fascinated with the show just a couple of years ago after a ...

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“Context”…Not Content Wears the Crown

“Content Is King!”  Yes, this has been the catchphrase within the marketing ...
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What is Your Personal Theme Music or Sound?

Someone that I know very well went on a job interview a ...
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Building Brand Value With the Power of Sound

“Music is the shorthand of emotion” – Leo Tolstoy The ice cream ...

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Chuck

Music Monday: Feeling So Good with Chuck Mangione

Okay, let’s go back to late 1977/early 1978. I remember that time year very well. We were living in Omaha, Nebraska (yes, believe it), and I was six years old. No real worries and very much enjoying great times just being a first grader with my Evil Knievel, Stretch Armstrong, and Six Million Dollar Man [...]

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Movie Theater

Why Cinema Advertising Maximizes Sight and Sound

Big Screen, Big Speakers Everyone loves to go to the movies. It’s something about that weekend ritual that allows us to escape, and take part of a cinematic journey. Getting the little ticket-stubs, buying the over-priced buttered popcorn and soda, walking into the auditorium looking for the perfect seat…these are all part of the exciting [...]

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musicdiscoveryapps

The Magic of Music Discovery Changed My Life

Do you remember those moments when you were out somewhere and heard a song playing in the background that you didn’t recognize, but you really wanted to know what it was? You either had to memorize some of the lyrics, or ask someone nearby if they knew. Well, with just a launch of a mobile [...]

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